The 7 Tips for word of mouth marketing campaign.

According to the Los Angeles Times, marketers are scrambling to create the next big viral marketing campaign. It has become one of the quickest ways to cheaply move messages from person to person. So how do you ensure your viral marketing campaign is going to be a huge success? Follow the tips below to get started.

1. Talk to consumers as if they were your friend

To reach the consumer, speak to them in their language on a personal and direct level. Be honest.

2. Seek out the experts and become friends

Seek out experts who may choose to share your information with others. With their influence, they have the capability of spreading your word to a wide variety of interested parties.

3. Make it easy to pass along

Email, forward to a friend, buttons and badges on your Website, podcasts, and funny IM or text messages that can be instantly passed along to others.

4. Don’t just do it because everyone else is doing it

Don’t just do a viral marketing campaign because it’s the latest online trend. Concentrate on our core marketing objectives and focus your ideas around ways to resonate with consumers.

5. Viral marketing + overall marketing strategy = effectiveness

Although viral campaigns have the ability to take off, they can be more effective if other elements of your marketing campaign are tied in. For example, kids are using the Internet a great deal these days. Grab their attention with a billboard first with a code they can plug in online or in their cell phone to drive them to your target outlet and keep them engaged.

6. Take responsibility

Don’t just force a message to consumers, respond and listen to their feedback. Be responsible for the crafting and delivering of your message as well as listening and responding appropriately from all customers and potential customers.

7. Measure the good, bad and the ugly

Not only do you need to monitor viral marketing campaigns for both negative and positive feedback to protect your brand, but the only way you’ll be able to determine the campaign’s success is by researching this free research data.

Source: viralvoodoo.com