Tuesday, May 15, 2007

The 7 Tips for word of mouth marketing campaign.

According to the Los Angeles Times, marketers are scrambling to create the next big viral marketing campaign. It has become one of the quickest ways to cheaply move messages from person to person. So how do you ensure your viral marketing campaign is going to be a huge success? Follow the tips below to get started.

1. Talk to consumers as if they were your friend

To reach the consumer, speak to them in their language on a personal and direct level. Be honest.

2. Seek out the experts and become friends

Seek out experts who may choose to share your information with others. With their influence, they have the capability of spreading your word to a wide variety of interested parties.

3. Make it easy to pass along

Email, forward to a friend, buttons and badges on your Website, podcasts, and funny IM or text messages that can be instantly passed along to others.

4. Don’t just do it because everyone else is doing it

Don’t just do a viral marketing campaign because it’s the latest online trend. Concentrate on our core marketing objectives and focus your ideas around ways to resonate with consumers.

5. Viral marketing + overall marketing strategy = effectiveness

Although viral campaigns have the ability to take off, they can be more effective if other elements of your marketing campaign are tied in. For example, kids are using the Internet a great deal these days. Grab their attention with a billboard first with a code they can plug in online or in their cell phone to drive them to your target outlet and keep them engaged.

6. Take responsibility

Don’t just force a message to consumers, respond and listen to their feedback. Be responsible for the crafting and delivering of your message as well as listening and responding appropriately from all customers and potential customers.

7. Measure the good, bad and the ugly

Not only do you need to monitor viral marketing campaigns for both negative and positive feedback to protect your brand, but the only way you’ll be able to determine the campaign’s success is by researching this free research data.

Source: viralvoodoo.com

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5 Easy Steps to make your products irresistible?

How can you make your products irresistible?

The old cliché in business is that you should under-promise and over-deliver. But in a crowded marketplace, under-promising is a one-way ticket to oblivion. Because consumers and businesses are moving and shopping at warp speed these days, they won't slow down long enough to fully understand your under-promise. To grab their attention, you must over-promise.

By over-promising, I don't mean you should promise things you can't deliver. Instead, I mean you must make an outrageous claim on which you can deliver. Most companies already have such capabilities, which is why their current customers do business with them. But their marketing teams haven't taken the time to understand exactly why their current customers really stay loyal, and then articulate their unique capabilities in an outrageous over-promise.

While doing research for my most recent book, Overpromise and Overdeliver: The Secrets of Unshakable Customer Loyalty (Portfolio), I was astounded by how many products, services and companies didn't have an articulated over-promise. If you don't tell customers why they should buy from you, but your competitors do...then guess who gets the customers?

Here are three excellent examples of over-promises you can use for inspiration:

* American Girl over-promises by offering girls dolls that will utterly enchant them...and then over-delivers by giving each doll a fascinating biography.

* Google over-promises by offering everything a customer would want to find on the Web...and then over-delivers with an average search time of 0.2 seconds.

* Hummer over-promises a driving experience that's "like nothing else"...and then over-delivers with an attention-grabbing design, extra comfort and a built-in Hummer community.

So how can you create your own over-promise?

1. Start by examining your vision for your company. Why did you start it in the first place? What was missing in the marketplace that you vowed to fix on behalf of your customers? I often find that the essence of a brand can be drawn from a business founder's original thoughts. You could feel it even if you couldn't articulate it. Now's the time to make that articulation.

2. What is your product or service's single, most important attribute? What makes it unique? What one word do customers think about or feel when they hear your company's name? Volvo means safety. Lexus means luxury. What does your product mean?

3. Ask your customers why they buy your products. Then ask them why they don't buy your competitors' products. In the chasm between these two answers, you'll find a beacon that points to what your over-promise should be.

4. Ask non-customers why they don't buy your products or services. Then ask why they buy your competitors' products. This pair of questions will give you insight into the misperceptions they have about your product or company, or will point you toward serious shortcomings in your offerings.

5. What emotions do your customers feel when they use your products? Why do customers pay a premium for a Hummer, a Lexus or an American Girl Doll? It's because of the way it makes them feel or because of the way it makes others feel about them. These are powerful brand-building insights you must consider when you're crafting your over-promise.

Once you've done your research and have brainstormed some potential over-promises for your brand, be sure to test them with your customers and your potential customers for effectiveness in both their ability to grab attention and to accurately reflect the actual brand experience. Too many companies make the fatal mistake of creating aspirational over-promises that they can't fulfill. It will take your customers a very short time to find out you can't deliver on your over-promise. You'll know when you've got the right over-promise because it will resonate with both customers and employees.

Now, over-deliver!

My research showed a clear pattern in the companies that were able to consistently over-deliver on their over-promises. They focused on creating unique customer experiences at three critical touch points: the product, the systems and the human element.

First, the product must reliably perform as promised--appropriate design is crucial. Second, the product must be easy to acquire, finance, assemble, use, store, fix and dispose of--this is the system. The greatest product in the world is worth far less if getting it is a hassle or if it's too complicated for customers to use. Finally, your people--the human element--must clearly understand the role they play in delivering the overall customer experience. How should they dress? What should they say? How should they act? Don't leave these details to chance, or your people will make up their own version of your brand.

Over-promise and over-deliver is a formula that's been proven to be successful by American Express, Pottery Barn, Samsung, Washington Mutual and many other top businesses. If you're willing to invest in the research required to get your over-promise right and the attention to detail required to get your over-delivery right, your brand, too, can join the ranks of the irresistible!

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Monday, May 14, 2007

21 Ways used by law enforcement, bank investigators, law firms and researchers to locate bank accounts.

The following information has been compiled from various sources to aid law information, bank investigators, law firms and researchers who are in need to obtain checking account information for investigatory reasons only. This file originally appeard at the National Check Fraud Center

1. Send the Defendant a Check

This involves sending the defendant a check in a small amount. The defendant deposits the check in his account. When the check is returned to you it should have the defendant's bank account number on the back. This is an old trick and it is usually used with some corresponding literature, such as a gift certificate, rebate, refund or survey. The more professional looking the literature, the better the results.

There are a number of other facts you gain by using this method. The cashing of the check by your subject gives you proof he or she receives mail at the address you sent the check to. The canceled check will have a signature of your subject. This is a good way to obtain an otherwise unobtainable sample of your subject's signature. Additionally, the subject's drivers license number may be listed on the back of the check.

2. Buy Something from the Defendant

Have someone purchase something from the defendant's store or business. Be sure to pay by check. Naturally, this procedure works best if the defendant runs a business or service operation. If he or she does, it is a relatively simple matter to purchase something from the defendant. If the he or she performs a service, simply hire him or her to work for you. If, as an attorney, you think your subject will not fall for this method, use a third party in your place. I warn you not to involve a third party in an undercover operation if you believe there is the slightest chance for violence.

This seemingly simple task can lead to some unusual situations. I had a case against a debtor who ran a small retail establishment. My goal was to simply go into the store and purchase something with a check so I could obtain the store's bank account number. The business was located close to Martin Luther King Boulevard in a predominately black area of town. It was quite a challenge for a white guy to look inconspicuous under these circumstances.

Sure enough, in my next bank statement was the debtor's bank account information on the back of the check I had written him for merchandise bought in his store.

3. UCC Filings - File Copy from the Secretary of State

A search should be made of Uniform Commercial Code filings. The bank that loaned the defendant money may be the same bank he or she uses personally.

The debtor will probably obtain financing from a bank that he or she normally does business with. This makes sense. The debtor will usually have a better chance of obtaining a loan from a bank he or she already has a banking relationship with.
Once the debtor's probable bank is identified, you have at least two bites of the apple in obtaining the debtor's bank account. The debtor may have applied to the same bank for a loan.

4. UCC Filing - Loan Application from the Secured Party

Keep in mind what purpose that a UCC-1 filing serves. It is to provide notice to the public that the secured party has an interest in the debtor's property. This is generally from the secured party loaning money to the debtor. The debtor does this by filling out a loan application and financial statement. This information should contain the debtor's bank account information.

5. UCC Filings - Check from the Secured Party to the Debtor

In a loan situation the bank will issue a check to the debtor. The debtor will deposit the check in his or her bank account. As the check makes it's way back to the issuing bank the debtor's bank account number will be on the back of the check issued by the bank. If you subpoena the secured party for a copy of this check it will show the document trail including the name and account number of the bank the debtor actually deposited the check.

6. UCC Filing - Copy of the Debtor's Checks

The debtor is obligated to pay the secured party back for it's loan each month--presumably with a check. All you have to do is subpoena the targeted bank for the above information--any loan applications and/or financial statements of the debtor, any checks the bank issued to the debtor, and the debtor's checks over a period of several months.

7. Previous Landlord-- Rental Application

Subpoena the previous landlord of the defendant for a copy of the rental application to see where the defendant banked. Most people are usually creatures of habit. Once a banking relationship is established, it generally remains the same.

8. Previous Landlord-- Security Deposit, Canceled Check

Now, the above information may be outdated. However, there are two additional sources of records that the landlord has regarding the debtor's bank account. One is the security deposit and cleaning refund check that was given to the tenant / debtor upon move out. The debtor may have deposited this check in his bank account. The landlord or the landlord's bank has a copy of this check. The debtor's bank account information should be on the backside.

9. Previous Landlord-- Copies of the debtor's Rent Checks

During the rental period the tenant/debtor probably paid the landlord by check. The landlord may cooperate or you may have to subpoena him to obtain this information. The landlord will claim he does not have access to these checks. This may be a true statement. The fact of the matter that the bank microfilmed every check the landlord deposited in his account. This includes the Debtor's rent checks.

10. Blanket Levy

This technique involves serving a Writ of Execution and a Bank Levy on every bank in the area. This procedure assumes that you will hit an account eventually and that the debtor will bank within only a few mile radius of his home or work. It is rumored that the IRS has used this tactic in the past. For obvious reasons, this technique works best in a small town.

11. Debtors Examinations

At this proceeding you can demand that the debtor tell you where his bank account is. The unfortunate effect of this procedure is that the defendant can take most (if not all) of his money out of the account before you can get to it. However, do not dismiss the usefulness of the examination too quickly. Not all debtors are Einstein's. Some debtors do not think to empty their bank accounts. Additionally, there is actual value in finding a bank account with only a few bucks in it or even one that has already been closed. The value is in the microfilmed records the bank will retain on the account.

Just think about it for a second. What documents would a debtor deposit in his bank account? If you answered any of the followings: the debtor's payroll check, the debtor's spouse's payroll check, stock dividend checks, rental income checks, you would be right! Each category of information is extremely valuable to a creditor enforcing a judgment. What is more, the debtor will probably take the funds from his now defunct account and--probably in the form of a check from his old account--deposit it in a new account.

12. Employer

If you know the debtor's employer you may consider serving a Business Record Subpoena on the employer to obtain a copy of a payroll check the debtor has "cashed". The check should have the defendant's account number and possibly the name of the bank on the back of it.

13. Current Landlord--Rental Application

The current landlord probably has a rental application on file that show the defendant's bank account.

14. Current Landlord--Past Check

Subpoena from the current landlord a copy of the defendant's past month's rent check.

15. Current Landlord--Current Rent Checks

Subpoena from the current landlord a copy of the defendant's current month's rent check.

16. Trash Search

Some investigative agencies such as the IRS, FBI, local law enforcement agencies, and private investigators will conduct trash searches. The information obtained will reveal the bank where the defendant has an account in addition to probably more information than you ever wanted to know about the defendant. In fact, a trash search tells so much about a debtor that it is absolutely scary. Think I am kidding? Tell you what, to every person who reads this and for an instant thinks this technique will not work, I have an exercise for you. Go through your own trash for a one week period. Write down everything that you can conclude about your household--likes and dislikes in foods and cosmetics, medications, personal correspondence, etc., etc. Are you now considering incinerating your own trash?

17. Yard Sale

This is an unusual procedure reserved for the stout of heart. It will not work if the defendant knows you on sight. The way it works is to send post cards to everyone who lives on the defendant's block. The post card should read something like, "Block yard sale this weekend". Put up a few signs directing traffic on the appropriate day. The defendant will be caught up in the excitement and open his garage to sell his unwanted items. First, this is a great chance to view the defendant at home, up close and personal. Take covert inventory of the defendant's assets. Second, buy something from the defendant and pay by check.

18. Telephone

19. State Sales Tax Permits

The application for a Sales Tax permit requires that the business list it's bank account. This is certainly true of the current sales tax permit for California. It is probably true for other states as well.

20. Employment Development Department Permit

The Employment Development Department application, an permit that allows an employer to hire employees, normally requires that the business list it's bank account.

21. Divorce records, community property settlement

Sometimes these records contain a wealth of financial information, including: the name and account number of checking, savings, brokers, stocks, credit cards and bonds account. Often the description and address of private property and the make, model and license number of vehicles also are included in the divisions of property papers.

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Sunday, May 13, 2007

12 Ways To Create An Order-Pulling Niche.

12 Ways To Create An Order-Pulling Niche

A niche is something that sets your business apart
from your competitors. To compete with other
businesses nowadays, especially online, you need
a unique niche. Just make sure your competitors are
not using the same niche. Below are twelve ideas
you could use to create an order pulling niche.

1. Your niche could be that you offer free delivery.
This may cost a little money, but, you will gain the
extra customers to make up for it.

2. Your niche could be that you offer a lower price.
If you can't afford to offer a lower price you could
always hold the occasional discount sale.

3. Your niche could be that your product achieves
results faster. This niche is very effective because
people are becoming more and more impatient and
want results fast.

4. Your niche could be you've been in business for
a longer period of time. People think if you've been
in business longer you have more credibility.

5. Your niche could be that your product tastes,
smells sounds, looks, or feels better. When you
target the the senses you're triggering basic human
attractions.

6. Your niche could be your product is light or
compact. People may want to take the product
on a trip or don't have much room where they live.


7. Your niche could be that you've won a business
reward. When you win a reward tell your customers
or visitors about it. This increases their trust in your
business.

8. Your niche could be that your product lasts
longer. People don't like taking the time and spending
more money buying replacement products all the
time.

9. Your niche could be that your product is easy to
use. People don't want to buy a product that they
have to read a 200 page hard-to-understand
instruction manual.

10. You niche could be that your product has better
safety features. People want to feel safe when they
use your products.

11. Your niche could be that your product was made
by hand. Most people believe that products made
by hand have better quality.

12. Your niche could be that you stand behind all
your products. People want to know that you back-
up any claims you make about your product with
either guarantees, warrantees and free replacements.

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Saturday, May 12, 2007

Insert Google Adsense Into Blogger XML Post Body.

Have you ever tried to insert the Google Adsense code directly into your Blogger XML Template and get this error?

Your template could not be parsed as it is not well-formed. Please make sure all XML elements are closed properly. XML error message: The processing instruction target matching "[xX][mM][lL]" is not allowed.

So, you resolve to insert the Adsense code using blogger widgets. However that means your widgets can not appear within each post, the best spots to place your ads. Don't worry, there is a way of inserting Adsense code straight into your XML templates.

Since Blogger started using XML everything is more strict and standardized. The above error simply mean the Adsense code is not standized XML and solve it we need to 1replace all the html character such as '<' with '>' '"' with '"'. For example:



would be

1<script type="text/javascript"><!--
google_ad_client = "pub-XXXXXXXXXXXXXXX";
google_ad_width = 336;
google_ad_height = 280;
google_ad_format = "336x280_as";
google_ad_type = "text_image";
google_ad_channel = "";
google_color_border = "FFFFFF";
google_color_bg = "FFFFFF";
google_color_link = "000000";
google_color_text = "000000";
google_color_url = "000000";
//--></script>
<script type="text/javascript"
1src="http://pagead2.googlesyndication.com/pagead/show_ads.js">
</script>


You can use your text editor to replace all the HTML, but Blogcrowds also has an HTML parsed that takes care of everything for you. Now with the code you can paste it anywhere in your HTML code with no error at all.

Here are some tips for where in the XML Template you should paste the parsed HTML code. I used a barebone Minima template so it should be similar in all templates. Find the normal text and then add the bolded code are added by me:


1)Next To The Post





2)After Post Before Credits







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